Efrem Brynin

CEO & Co-Founder

Born and raised in Sussex, I have a keen interest in most sports, particularly Football, Cricket and Motor Sport.

I love being outdoors and active whether with my dogs, family, friends or just myself. Since I was 16 I have played the guitar in local bands and have a deep love of music, rock music in particular.

My story starts in Singapore during the spring of 2013, sitting with my wife in complete peace, my life was in complete balance. Just six months later everything had changed, that life I had loved was over. My son, James, was killed on his second tour of Afghanistan. In the immediate aftermath and to this day I have, and still experience, the very worst imaginable emotions. Since James died, I have been diagnosed, treated for and am currently in remission for Prostate Cancer, so it’s been a really tough few years.

During 2016 I was lucky enough to play the part of Recruit #11 in Channel 4’s SAS Who Dares Wins, filmed on location in the jungles of Ecuador. Not only was this a truly unique and incredible experience, it almost certainly saved my life, as I first experienced the symptoms that led to my eventual cancer diagnosis 12 months later.

The never ending process of bereavement of somebody close to you is unique to all who have experienced it. Each of us have different relationships and dynamics, however, much of that experience is shared. To be able to provide the opportunity for people with similar experiences to reconnect with the outdoors, and share the comfort of those that have, and continue to “walk the walk” is something that not only excites me, but also helps me to continue my healing process.


Efrem Brynin
CEO & Co-Founder

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